Former journalist turned content manager & marketer with extensive experience in both the traditional print and digital media worlds.

 

I use my journalistic skill base to craft creative, compelling pieces for brands, web sites, and publications as well as strategize with PR, SEO, Brand, Social and Project Management teams to create and execute innovative, results-driven plans.

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• 18+ years published writing and editing experience, with 9 of it in digital.

• Focus in luxury brands, hospitality, hotel & travel.

• Content staff at two Fortune 500 companies: Wynn Resorts and Caesars Entertainment.

• I excel in content for prestigious companies, both in branded (paid/advertorial/in-house ad copywriting) and non-branded writing (reputation management, print magazines) as well as marketing (launch teams, brand awareness, editorial).

• Content strategy and ghostwriting for the Property Brothers’ personal lifestyle brand, tasked with making a synchronized, cohesive plan between web/social media/events for designated launches.

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  Portfolio includes works with Nobu Hotel, Wynn Private Access, Caesars Anthology Suites Collection, five-star dining such as Giada and Mr Chow, and luxury retail.